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Sustainability Initiatives

100% Certified Sustainable.

At Rustica, sustainability isn't just a goal, it's our foundation. From locally sourced organic ingredients to eco-conscious packaging and zero-waste practices, every step we take is driven by a commitment to a better future.

Our Foundation

Great bread begins with responsibility.

We take pride in celebrating the farmers who cultivate our grains and the mill that transforms them into our essential ingredient — flour.

With complete traceability, every stage of production adheres to the highest standards of sustainability. All information has been independently verified by Certified Sustainable Ltd, ensuring accuracy and accountability every step of the way.

This page summarises our Sustainable Impact Report. Inside the full document, you'll find an in-depth overview of our GHG Emissions data and a detailed ESG scorecard offering transparent insights into our Environmental, Social and Governance initiatives.

Independent Verification

Certified Sustainable Ltd

Our certification is independently audited and renewable. All data on this page is verified.

certifiedsustainable.org.au →
The Headline Numbers
Lower emissions at every stage.

Independently verified GHG comparisons against conventional benchmarks, audited end-to-end from grain to baked loaf.

77%
Lower GHG · Grain

Certified Sustainable grain at 71.9 kg CO₂-eq per tonne, against the Australian conventional baseline of 315 kg CO₂-eq per tonne. Source: GRDC + CSIRO, Feb 2022.

52.5%
Lower GHG · Flour Milling

Wholegrain Milling Co. Certified Sustainable Premium White Bakers Flour at 235 kg CO₂-eq per tonne, against conventional flour at 495 kg CO₂-eq per tonne.

22.28%
Lower GHG · White Sourdough Loaf

Our 900g White Sourdough at 1.50 kg CO₂-eq per kg, versus conventional artisan bread at 1.93 kg CO₂-eq per kg. This loaf is 24% of our production.

Chemical Free, High in Minerals

Better bread by the numbers.

Lower emissions is the headline. But the most important difference is what's actually in the loaf — and what isn't.

Every Certified Sustainable grain crop is rigorously tested for Maximum Residue Limits (MRLs), under NRS Program 49 and glyphosate analysis across more than 270 analytes. All grains are certified non-GMO, adhering to the highest food safety requirements.

Certified Sustainable Wheat surpasses conventional wheat in 9 of 11 key minerals tested. And Wholegrain Milling's Sustainable Bakers Flour outperforms Australia's leading conventional bakers' flour with 112% the protein content — enhancing dough strength and consistency for superior baking, and supporting muscle and bone health for the consumer.

Mineral Content vs. Conventional Wheat

Boron (B)+44%
Copper (Cu)+5%
Iron (Fe)+77%
Magnesium (Mg)+5%
Zinc (Zn)+33%
Calcium (Ca)+51%
Manganese (Mn)+40%
Molybdenum (Mo)−57%
Phosphorus (P)−27%
Sulphur (S)+84%
Potassium (K)+29%
Sourcing Sustainable Ingredients

Wholegrain Milling Co.

Founded in 1978 by Wendy and Harry Neale in Gunnedah, NSW. Their story began with a small bench-mounted stone mill on their kitchen table.

Over time, they have grown into Australia's leading producer of sustainable, high-quality, organic flours. Sourcing premium, sustainably grown Australian grains is their priority. Through the Certified Sustainable program, they ensure transparency, traceability, and accountability, working with farmers to secure the finest grains while supporting regenerative practices that reduce carbon emissions and promote soil health.

Wholegrain Milling Co.'s commitment to sustainability includes collaborating with farmers who prioritise ecosystem health. Their dedication to sustainable, high-quality flour production aligns perfectly with our values, ensuring every loaf we bake is not only delicious but also a step toward a healthier and more prosperous future.

Founded
1978
Location
Gunnedah, NSW
Founders
Wendy & Harry Neale
Regenerative Farming Practices

Ten practices, every farm.

Certified Sustainable farms implement at least ten sustainable land management practices to enhance soil stability, water cycles, and climate outcomes. The farms supplying Wholegrain Milling Co. have provided evidence of the following:

01

Minimal Synthetic Inputs

Synthetic products leach into waterways, contaminate soils, impact biodiversity, and have high GHG footprints in scopes 1 and 3.

02

Low Tillage

Routine soil tillage has detrimental effects on soil structure, soil biology and soil organic carbon, emitting CO₂.

03

Maintain Ground Cover

Keeping optimum cover on the soil helps reduce evaporation, keeps the soil cool and provides food and habitat for microorganisms.

04

Crop Rotations

Strong crop rotations benefit soil structure, break disease cycles, and can provide valuable natural nutrients.

05

Efficient Water Delivery

Water-use strategies optimise for efficient and effective rainfall infiltration and reduced evaporation. Safe runoff for streams and waterways.

06

Cover Cropping

Cover crops provide soil cover, living roots in soil, biomass for biological breakdown, and increase biodiversity.

07

Responsible Resource Use

Evaluation of resources used (plant, equipment, energy inputs), their scope 1, 2 and 3 emissions and useful lifespan to enact responsible resource use.

08

Increase Soil Biology

Soil biology plays an important role in cycling carbon and nutrients as well as providing the "glue" that forms good soil structure.

09

Targeted Application

Technology assisted application of inputs to reduce resource use and potential environmental harms.

10

Remnant Vegetation Protection

Keeping cover on the soil helps reduce evaporation, keeps the soil cool, and provides food and habitat for microorganisms.

Low Emissions Reports

Verified data, three stages.

Independently audited GHG comparisons. Every CO₂-eq figure on this page can be traced back to the methodologies disclosed in the Sustainable Impact Report.

Stage 01 · Grain

Low Emissions Grain

77%
Lower GHG Emissions

Fertilisers 2.85, Crop Residues 43.0, Crop Protection 22.31, Fuel 14.3, Electricity 0, Sequestration −11.36 kg CO₂-eq/t. Total: 71.9 kg CO₂-eq/t.

Conventional grain315 kg CO₂-eq/t
Stage 02 · Flour Milling

Low Emissions Milling

52.5%
Lower GHG Emissions

Scope 1: 144.64 t. Scope 2: 661.00 t. Scope 3: 698.93 t CO₂-eq. Total 235 kg CO₂-eq/t flour at Wholegrain Milling Co.

Conventional flour495 kg CO₂-eq/t
Stage 03 · Baking

Low Emissions Bread

22.28%
Lower GHG · White Sourdough

Scope 1: 13.13 t. Scope 2: 43.45 t. Scope 3: 329.26 t CO₂-eq. Our 900g White Sourdough at 1.50 kg CO₂-eq/kg.

Conventional artisan1.93 kg CO₂-eq/kg
ESG / SDG Scorecard

Aligned to the UN SDGs.

At audit, evidence of Rustica's actions and outcomes is verified, providing transparent insight into our Environmental, Social and Governance impacts — aligned with the UN Sustainable Development Goals.

Environment

Climate, waste, soil.

SDG 12SDG 13SDG 15

Promoting resource efficiency, reducing pollution and carbon emissions, managing waste responsibly, and supporting regenerative farming.

Social

Community, equity, health.

SDG 1SDG 2SDG 3SDG 4SDG 5SDG 6SDG 8SDG 11

Supporting sustainable agriculture, promoting food security, advancing education, fostering gender equality, ensuring water stewardship, encouraging inclusive, safe and resilient communities.

Governance

Transparent, ethical.

SDG 8SDG 17

Prioritising farmer welfare, fostering sustainable economic growth, building partnerships through transparent, accountable and ethical leadership.

Document · PDF

Sustainable Impact Report 2024

The full audited report. GHG data across grain, milling and baking; ESG scorecard; UN SDG alignment; supplier chain transparency.

Download SIR →
Document · PDF

Low Emissions Report

A focused look at the steps we've taken to cut GHG across operations — from baking methods to transport and waste reduction.

Download report →

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